This research paper focuses on how innovations support new market creation emerging from latent opportunities for low-income group. It also emphasizes on novel strategies that can be implemented for sustaining. The paper concludes with a discussion on the implications of the study and directions to stimulate future research on the subject.
@article{arxiv.1708.04952,
title = {New Market Creation via Innovation: A Study on Tata Nano},
author = {Swati Singh and Manoj Joshi},
journal= {arXiv preprint arXiv:1708.04952},
year = {2017}
}