Multiple spreaders affect the indirect influence on Twitter
Social and Information Networks
2012-03-13 v2 Physics and Society
Abstract
Most studies on social influence have focused on direct influence, while another interesting question can be raised as whether indirect influence exists between two users who're not directly connected in the network and what affects such influence. In addition, the theory of \emph{complex contagion} tells us that more spreaders will enhance the indirect influence between two users. Our observation of intensity of indirect influence, propagated by parallel spreaders and quantified by retweeting probability on Twitter, shows that complex contagion is validated globally but is violated locally. In other words, the retweeting probability increases non-monotonically with some local drops.
Cite
@article{arxiv.1202.6601,
title = {Multiple spreaders affect the indirect influence on Twitter},
author = {Xin Shuai and Ying Ding and Jerome Busemeyer},
journal= {arXiv preprint arXiv:1202.6601},
year = {2012}
}
Comments
2 pages, 2 figures; www2012 poster