Designing a novel product is a difficult task not well suited for non-expert crowd workers. In this work-in-progress paper, we first motivate why the design of persuasive products is an interesting context for studying creativity and the creative leap. We then present a pilot study on the crowdsourced design of persuasive products. The pilot study motivated our subsequent feasibility study on the use of morphological matrices as a tool for crowdsourced ideation and product design. Given the morphological matrix, workers were able to come up with valid and significantly more relevant ideas for novel persuasive products.
@article{arxiv.2110.04129,
title = {Morphological Matrices as a Tool for Crowdsourced Ideation},
author = {Jonas Oppenlaender},
journal= {arXiv preprint arXiv:2110.04129},
year = {2021}
}