Modeling of User Portrait Through Social Media
Abstract
Nowadays, massive useful data of user information and social behavior have been accumulated on the Internet, providing a possibility of profiling user's personality traits online. In this paper, we propose a psychological modeling method based on computational linguistic features to profile Big Five personality traits of users on Sina Weibo (a Twitter-like microblogging service in China) and their correlations with user's social behaviors. To the best of our knowledge, this is the first research on investigating the potential relationship between profile information, social-network behaviors and personality traits of users on Sina Weibo. Our results demonstrate an effective modeling approach to understanding demographic and psychological portraits of users on social media without customer disruption, which is useful for commercial incorporations to provide better personalized products and services.
Keywords
Cite
@article{arxiv.1906.12323,
title = {Modeling of User Portrait Through Social Media},
author = {Haiqian Gu and Jie Wang and Ziwen Wang and Bojin Zhuang and Fei Su},
journal= {arXiv preprint arXiv:1906.12323},
year = {2019}
}
Comments
published in IEEE International Conference on Multimedia and Expo (ICME). IEEE Computer Society, 2018