Mindscape: Research of high-information density street environments based on electroencephalogram recording and virtual reality head-mounted simulation

This study aims to investigate, through neuroscientific methods, the effects of particular architectural elements on pedestrian spatial cognition and experience in the analysis and design of walking street spaces. More precisely, this paper will describe the impact of the density variation of storefront signs on the brainwaves of passersby in East Asian city walking streets, providing strategies and guidelines for urban development and renewal. Firstly, the paper summarizes the research method through the review of research questions and related literature; secondly, the paper establishes experiments via this path, analyzing results and indicators through data processing; finally, suggestions for future pedestrian street design are proposed based on research and analysis results.