Maps preserving the sum-to-difference ratio in characteristic $p$

Given a field $\mathbb{F}$, we introduce a novel group $SD(\mathbb{F})$ of its self-maps: the solutions $f \colon \mathbb{F} \twoheadrightarrow \mathbb{F}$ to the functional equation $f \left( (x+y)/(x-y) \right) = (f(x) + f(y))/(f(x) - f(y))$ for all $x \neq y$ in $\mathbb{F}$. We compute this group for all fields algebraic over $\mathbb{F}_p$. In particular, this group distinguishes $\mathbb{F}_5$ among all finite fields $\mathbb{F}_q$, and in fact among all subfields of $\overline{\mathbb{F}_q}$.