Holography for anisotropic branes with hyperscaling violation

In this paper, based on the principles of Gauge/gavity duality, we explore the field theory description of certain special class of strongly coupled hyperscaling violating QFTs in the presence of scalar deformations near the \textit{effective} dynamical scale ($r_F$) of the theory. In the language of the AdS/CFT duality, the scalar deformations of the above type could be thought of as being sourced due to some massless scalar excitation in the bulk which explicitly break the $SO(2)$ rotational invariance along the spatial directions of the brane. As a consequence of these deformations, it turns out that when we probe such QFTs in terms of its non-local observable like, the entanglement entropy as well as the Wilson operator they indeed receive finite contributions near the effective dynamical scale ($r_F$) of the theory.