Hierarchical Bass model
Physics and Society
2016-06-28 v2 Social and Information Networks
Abstract
We propose a new model about diffusion of a product which includes a memory of how many adopters or advertisements a non-adopter met, where (non-)adopters mean people (not) possessing the product. This effect is lacking in the Bass model. As an application, we utilize the model to fit the iPod sales data, and so the better agreement is obtained than the Bass model.
Cite
@article{arxiv.1309.4863,
title = {Hierarchical Bass model},
author = {Tohru Tashiro},
journal= {arXiv preprint arXiv:1309.4863},
year = {2016}
}