Hausdorff dimension of planar self-affine sets and measures

Let $X=\bigcup\varphi_{i}X$ be a strongly separated self-affine set in $\mathbb{R}^2$ (or one satisfying the strong open set condition). Under mild non-compactness and irreducibility assumptions on the matrix parts of the $\varphi_{i}$, we prove that $\dim X$ is equal to the affinity dimension, and similarly for self-affine measures and the Lyapunov dimension. The proof is via analysis of the dimension of the orthogonal projections of the measures, and relies on additive combinatorics methods.