This paper investigates whether reward matching is a viable alternative to reward maximization methods for on-policy RL of LLMs. Group-relative Implicit Fine-Tuning (GIFT) is proposed, combining GRPO-style group sampling, DPO-style implicit reward, and UNA-style MSE between implicit and explicit advantages. By applying z-score standardization, the intractable partition function Z(x) in the DPO implicit reward is canceled, and the KL coefficient β is eliminated from the RLHF and RLVR objective. The population minimizers of LGIFT are characterized in closed form: they coincide exactly with the GRPO/RLHF solution family πβ∗(y∣x)∝πref(y∣x)eβ1rϕ(x,y), with a prompt-dependent, variance-determined KL coefficient β(x)=σ^θ(x)σϕ(x). GIFT therefore solves the same parametric policy family as GRPO while replacing GRPO's externally tuned scalar β with a prompt-adaptive β(x) optimized endogenously by matching reward distributions. Empirically, on 7B-32B backbones, GIFT converges faster than GRPO, DAPO and GSPO and overfits less on RLVR (GSM8K, MATH, AIME) and produces higher length-controlled win rates on RLHF (AlpacaEval, Arena-Hard). All proofs and detailed background are deferred to the appendix.