Generalized Tur\'an problem for directed cycles

For integers $k, \ell \geq 3$, let $\mathrm{ex}(n, \overrightarrow{C_k}, \overrightarrow{C_\ell})$ denote the maximum number of directed cycles of length $k$ in any oriented graph on $n$ vertices which does not contain a directed cycle of length $\ell$. We establish the order of magnitude of $\mathrm{ex}(n, \overrightarrow{C_k}, \overrightarrow{C_\ell})$ for every $k$ and $\ell$ and determine its value up to a lower error term when $k \nmid \ell$ and $\ell$ is large enough. Additionally, we calculate the value of $\mathrm{ex}(n, \overrightarrow{C_k}, \overrightarrow{C_\ell})$ for some other specific pairs $(k, \ell)$ showing that a diverse class of extremal constructions can appear for small values of $\ell$.