Generalized Jordan derivations of unital algebras

Let $A$ be a unital algebra over a field $F$ with $\operatorname*{char} (F)\neq2$. In this paper we introduce a new concept of a generalized Jordan derivation, covering Jordan centralizers and Jordan derivations, as follows: a linear map $f:A\rightarrow A$ is a generalized Jordan derivation if there exist linear maps $g;h:A\rightarrow A$ such that $f\left( x\right) \circ y+x\circ g\left( y\right) =h\left( x\circ y\right)$ for all $x,y\in A$ (here $x\circ y=xy+yx$). Our aim is to give the form of map $f$ in terms of the so called quasi Jordan centralizers and quasi Jordan derivations. In addition, a characterization of such maps is presented.