Free Actions of Finite Groups on $S^n \times S^n$

Let $p$ be an odd prime. We construct a non-abelian extension $\Gamma$ of $S^1$ by $Z/p \times Z/p$, and prove that any finite subgroup of $\Gamma$ acts freely and smoothly on $S^{2p-1} \times S^{2p-1}$. In particular, for each odd prime $p$ we obtain free smooth actions of infinitely many non-metacyclic rank two $p$-groups on $S^{2p-1} \times S^{2p-1}$. These results arise from a general approach to the existence problem for finite group actions on products of equidimensional spheres.