First and second moments for self-similar couplings and Wasserstein distances

We study aspects of the Wasserstein distance in the context of self-similar measures. Computing this distance between two measures involves minimising certain moment integrals over the space of \emph{couplings}, which are measures on the product space with the original measures as prescribed marginals. We focus our attention on self-similar measures associated to equicontractive iterated function systems satisfying the open set condition and consisting of two maps on the unit interval. We are particularly interested in understanding the restricted family of \emph{self-similar} couplings and our main achievement is the explicit computation of the 1st and 2nd moment integrals for such couplings. We show that this family is enough to yield an explicit formula for the 1st Wasserstein distance and provide non-trivial upper and lower bounds for the 2nd Wasserstein distance.