Exploring Perceptions of Veganism
Computers and Society
2019-07-31 v1 Physics and Society
Abstract
This project examined perceptions of the vegan lifestyle using surveys and social media to explore barriers to choosing veganism. A survey of 510 individuals indicated that non-vegans did not believe veganism was as healthy or difficult as vegans. In a second analysis, Instagram posts using #vegan suggest content is aimed primarily at the female vegan community. Finally, sentiment analysis of roughly 5 million Twitter posts mentioning 'vegan' found veganism to be portrayed in a more positive light compared to other topics. Results suggest non-vegans' lack of interest in veganism is driven by non-belief in the health benefits of the diet.
Cite
@article{arxiv.1907.12567,
title = {Exploring Perceptions of Veganism},
author = {Laura Jennings and Christopher M. Danforth and Peter Sheridan Dodds and Elizabeth Pinel and Lizzy Pope},
journal= {arXiv preprint arXiv:1907.12567},
year = {2019}
}