Enhanced Direct CP Violation in $B^{\pm} \to \rho^{0} \pi^{\pm}$

We study direct CP violation in the hadronic decay $B^{\pm} \to \rho^{0}\pi^{\pm}$, including the effect of $\rho - \omega$ mixing. We find that the CP violating asymmetry is strongly dependent on the CKM matrix elements, especially the Wolfenstein parameter $\eta$. For fixed $N_{c}$ (the effective parameter associated with factorization), the CP violating asymmetry, $a$, has a maximum of order $30$ when the invariant mass of the $\pi^{+}\pi^{-}$ pair is in the vicinity of the $\omega$ resonance. The sensitivity of the asymmetry, $a$, to $N_{c}$ is small. Moreover, if $N_{c}$ is constrained using the latest experimental branching ratios from the CLEO collaboration, we find that the sign of $\sin \delta$ is always positive. Thus, a measurement of direct CP violation in $B^{\pm} \to \rho^{0}\pi^{\pm}$ would remove the mod$(\pi)$ ambiguity in ${\rm arg}[ - \frac{V_{td}V_{tb}^{\star}}{V_{ud}V_{ub}^{\star}}]$.