Effect of emotions and personalisation on cancer website reuse intentions
Abstract
The effect of emotions and personalisation on continuance use intentions in online health services is underexplored. Accordingly, we propose a research model for examining the impact of emotion- and personalisation-based factors on cancer website reuse intentions. We conducted a study using a real-world NGO cancer-support website, which was evaluated by 98 participants via an online questionnaire. Model relations were estimated using the PLS-SEM method. Our findings indicated that pre-use emotions did not significantly influence perceived personalisation. However, satisfaction with personalisation, and perceived usefulness mediated by satisfaction, increased reuse intentions. In addition, post-use positive emotions potentially influenced reuse intentions. Our paper, therefore, illustrates the applicability of theory regarding continuance use intentions to cancer-support websites and highlights the importance of personalisation for these purposes.
Cite
@article{arxiv.2301.00886,
title = {Effect of emotions and personalisation on cancer website reuse intentions},
author = {Suncica Hadzidedic and Alexandra I. Cristea and Derrick G. Watson},
journal= {arXiv preprint arXiv:2301.00886},
year = {2023}
}
Comments
19 pages, 4 figures, 3 tables