Doubleclick Ad Exchange Auction

Yishay Mansour; S. Muthukrishnan; Noam Nisan

Doubleclick Ad Exchange Auction

Computer Science and Game Theory 2012-04-04 v1

Authors: Yishay Mansour , S. Muthukrishnan , Noam Nisan

Abstract

Display advertisements on the web are sold via ad exchanges that use real time auction. We describe the challenges of designing a suitable auction, and present a simple auction called the Optional Second Price (OSP) auction that is currently used in Doubleclick Ad Exchange.

Cite

@article{arxiv.1204.0535,
  title  = {Doubleclick Ad Exchange Auction},
  author = {Yishay Mansour and S. Muthukrishnan and Noam Nisan},
  journal= {arXiv preprint arXiv:1204.0535},
  year   = {2012}
}