Density response of holographic metallic IR fixed points with translational pseudo-spontaneous symmetry breaking

The density response of charged liquids contains a collective excitation known as the plasmon. In holographic systems with translational invariance the origin of this collective excitation is traced back to the presence of zero-sound. Using a holographic model in which translational symmetry is broken pseudo-spontaneously, we show the density response is not dominated by a single isolated mode at low momentum and temperature. As a consequence, the density response contains a broad asymmetric peak with an attenuation which does not increase monotonically with momentum and temperature.