Controversy-seeking fuels rumor-telling activity in polarized opinion networks

Rumors have ignited revolutions, undermined the trust in political parties, or threatened the stability of human societies. Such destructive potential has been significantly enhanced by the development of on-line social networks. Several theoretical and computational studies have been devoted to understanding the dynamics and to control rumor spreading. In the present work, a model of rumor-telling in opinion polarized networks was investigated through extensive computer simulations. The key mechanism is the coupling between ones' opinions and their leaning to spread a given information, either by supporting or opposing its content. We report that a highly modular topology of polarized networks strongly impairs rumor spreading, but the couplings between agent's opinions and their spreading/stifling rates can either further inhibit or, conversely, foster information propagation, depending on the nature of those couplings. In particular, a controversy-seeking mechanism, in which agents are stimulated to postpone their transitions to the stiffer state upon interactions with other agents of confronting opinions, enhances the rumor spreading. Therefore such a mechanism is capable of overcoming the propagation bottlenecks imposed by loosely connected modular structures.