This study explores how the relatedness density of amenities influences consumer buying patterns, focusing on multi-purpose shopping preferences. Using Seoul's credit card data from 2018 to 2023, we find a clear preference for shopping at amenities close to consumers' residences, particularly for trips within a 2 km radius, where relatedness density significantly influences purchasing decisions. The COVID-19 pandemic initially reduced this effect at shorter distances but rebounded in 2023, suggesting a resilient return to pre-pandemic patterns, which vary over regions. Our findings highlight the resilience of local shopping preferences despite economic disruptions, underscoring the importance of amenity-relatedness in urban consumer behavior.
@article{arxiv.2407.20587,
title = {Close to Home: Analyzing Urban Consumer Behavior and Consumption Space in Seoul},
author = {Hyoji Choi and Frank Neffke and Donghyeon Yu and Bogang Jun},
journal= {arXiv preprint arXiv:2407.20587},
year = {2024}
}