We analyse the recent rapid growth of 'binge' drinking in the UK. This means the consumption of large amounts of alcohol, especially by young people, leading to serious anti-social and criminal behaviour in urban centres. We show how a simple agent-based model, based on binary choice with externalities, combined with a small amount of survey data can explain the phenomenon. We show that the increase in binge drinking is a fashion-related phenomenon, with imitative behaviour spreading across socila networks The results show that a small world network, rather than a random or scale free, offers the best description of the key aspects of the data
@article{arxiv.0806.3176,
title = {'Binge' drinking in the UK: a social network phenomenon},
author = {Paul Ormerod and Greg Wiltshire},
journal= {arXiv preprint arXiv:0806.3176},
year = {2008}
}