"B" is for Bohr

It is suggested that the "B" in QBism rightfully stands for Bohr. The paper begins by explaining why Bohr seems obscure to most physicists. Having identified the contextuality of physical quantities as Bohr's essential contribution to Kant's theory of science, it outlines the latter, its proper contextuality (human experience), and its decontextualization. In order to preserve the decontextualization achieved by Kant's theory, Bohr seized on quantum phenomena as the principal referents of atomic physics, all the while keeping the universal context of human experience at the center of his philosophy. QBism, through its emphasis on the individual experiencing subject, brings home the intersubjective constitution of objectivity more forcefully than Bohr ever did. If measurements are irreversible and outcomes definite, it is because the experiences of each subject are irreversible and definite. Bohr's insights, on the other hand, are exceedingly useful in clarifying the QBist position, attenuating its excesses, and enhancing its internal consistency.