Ask less - Scale Market Research without Annoying Your Customers
Machine Learning
2019-01-28 v1 Computers and Society
Machine Learning
Abstract
Market research is generally performed by surveying a representative sample of customers with questions that includes contexts such as psycho-graphics, demographics, attitude and product preferences. Survey responses are used to segment the customers into various groups that are useful for targeted marketing and communication. Reducing the number of questions asked to the customer has utility for businesses to scale the market research to a large number of customers. In this work, we model this task using Bayesian networks. We demonstrate the effectiveness of our approach using an example market segmentation of broadband customers.
Cite
@article{arxiv.1901.08744,
title = {Ask less - Scale Market Research without Annoying Your Customers},
author = {Venkatesh Umaashankar and Girish Shanmugam S},
journal= {arXiv preprint arXiv:1901.08744},
year = {2019}
}
Comments
Accepted and presented in aisgsc2019 (http://www.psgtech.edu/aisgsc2019/)