Existing autoregressive (AR) image generative models use a token-by-token generation schema. That is, they predict a per-token probability distribution and sample the next token from that distribution. The main challenge is how to model the complex distribution of high-dimensional tokens. Previous methods either are too simplistic to fit the distribution or result in slow generation speed. Instead of fitting the distribution of the whole tokens, we explore using a AR model to generate each token in a feature-by-feature way, i.e., taking the generated features as input and generating the next feature. Based on that, we propose ARINAR (AR-in-AR), a bi-level AR model. The outer AR layer take previous tokens as input, predicts a condition vector z for the next token. The inner layer, conditional on z, generates features of the next token autoregressively. In this way, the inner layer only needs to model the distribution of a single feature, for example, using a simple Gaussian Mixture Model. On the ImageNet 256x256 image generation task, ARINAR-B with 213M parameters achieves an FID of 2.75, which is comparable to the state-of-the-art MAR-B model (FID=2.31), while five times faster than the latter.