A mathematical model for the customer dynamics based on marketing policy
Dynamical Systems
2015-03-11 v1
Abstract
We consider a compartmental model to study the evolution of the number of regular customers and referral customers in some corporation. Transitions between compartments are modeled by parameters depending on the social network and the marketing policy of the corporation. We obtain some results on the asymptotic number of regular customers and referral customers in several particular scenarios. Additionally we present some simulation that illustrates the behavior of the model and discuss its applicability.
Cite
@article{arxiv.1503.03025,
title = {A mathematical model for the customer dynamics based on marketing policy},
author = {César M. Silva and Silvério Rosa and Helena Alves and Pedro G. Carvalho},
journal= {arXiv preprint arXiv:1503.03025},
year = {2015}
}
Comments
17 pages, 14 figures