A machine learning based heuristic to predict the efficacy of online sale
Abstract
It is difficult to decide upon the efficacy of an online sale simply from the discount offered on commodities. Different features have different influence on the price of a product which must be taken into consideration when determining the significance of a discount. In this paper we have proposed a machine learning based heuristic to quantify the \textit{"significance"} of the discount offered on any commodity. Our proposed technique can quantify the significance of the discount based on features and the original price, and hence can guide a buyer during a sale season by predicting the efficacy of the sale. We have applied this technique on the Flipkart Summer Sale dataset using Support Vector Machine, which predicts the efficacy of the sale with an accuracy of 91.11\%. Our result shows that very few mobile phones have a significant discount during the Flipkart Summer Sale.
Keywords
Cite
@article{arxiv.2005.04612,
title = {A machine learning based heuristic to predict the efficacy of online sale},
author = {Aditya Vikram Singhania and Saronyo Lal Mukherjee and Ritajit Majumdar and Akash Mehta and Priyanka Banerjee and Debasmita Bhoumik},
journal= {arXiv preprint arXiv:2005.04612},
year = {2020}
}
Comments
Paper selected for Oral presentation at the 2nd International Conference on Emerging Technologies in Data Mining and Information Security (IEMIS 2020). Will appear in Springer Advances in Intelligent Systems and Computing (AISC) Series